Netflix Creative Director

Product design on the Netflix service for Marvel. Jessica Jones, Daredevil and Luke Cage

At Netflix, I shaped the visual language of the platform’s most coveted real estate: the hero spaces that introduce the world to its biggest shows. I designed and directed talent-driven video experiences that defined how audiences first encountered Stranger Things, Marvel’s Daredevil, and more.

Created Netflix’s first-ever Countdown Clock, a cinematic launch moment that became a signature event for major titles. I also directed the hero-video ecosystem that accompanied it—bold, motion-driven assets engineered for maximum emotional impact.

I led the creative vision behind Netflix’s inaugural Rich Media Row, pioneering animated character thumbnails that brought the Marvel universe to life inside the interface itself. Partnering with showrunners and steering internal art teams, I crafted high-impact visuals that reshaped how Netflix presents its flagship stories to millions of viewers.

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  • Daredevil Character Feature Hero

    Product design and creative direction for talent-driven video assets designed specifically for the “hero” space across all Netflix platforms.

  • Netflix Countdown Clock Design - Marvel

    Created the visual design for Netflix’s first-ever Countdown Clock, debuting with Stranger Things and Marvel’s Daredevil. Also directed the companion hero-video assets featured in the top hero space of the Netflix interface.

  • "Rich Media Row" - Netflix Product Design

    Led creative direction for Netflix’s inaugural Rich Media Row, introducing animated character thumbnails that dynamically showcased the full suite of Marvel shows.

  • Countdown Clock

    Forgive the video quality, (it went live after I left the company) but this is a impromptu capture of the live countdown clock I worked with developers to implement .

Times Square

Art displayed in Times Square NY promoting Stranger Things season 4 release.

Six key art pieces commissioned by Netflix.

Client
Netflix

Year
2023

Printed billboards

Amid the bustling of Times Square, the character lineup in action!